Amazon US, UK, DE bestseller category frequency

A bestseller is a product that ranks in at least one category in the top 100 selling. 75% of the bestsellers appear only in one category in the top 100. Some make it into more than one category's top 100. A small number of products make it into dozens of categories as bestsellers. The most frequent product made it into the top 100 of 84 categories. (Based on data collect in May 2022)

This page is a bitesize highlight. Read more about this in-depth: Amazon bestsellers are big data

Amazon US, UK, DE bestseller category frequency

Amazon bestsellers are big data

May 18th, 2022

According to an adage, big data is anything too big for Excel, i.e. more than 1,048,576 rows. It is a bit cheek-in-tongue, but, as with many jokes, it is grounded in truth. Many business processes run on Excel to this day. That is an issue when analysing datasets like Amazon product data for valuable insight on pricing, production and supply planning, and new product or category development. Excel cannot load a single country's Amazon bestseller list. Even if you use more scalable systems, many will struggle to analyse the more comprehensive product catalogue, complex product and category relationships, or changes over time.