Highlights

Network graph analysis of Amazon.com top-level categories. Aggregated from 42,795 categories top 100 consisting of 3,367,975 bestsellers made up of 2,090,907 unique products. The thickness of a link shows how many bestsellers sold across two top-level categories. The colour (blue to red) and size of a label show how central, i.e. connected a category is. For example, there is a strong connection between the books, digital-texts and audible categories, or between sporting-goods and fashion. (Based on data collected in early May 2022.)

A bestseller is a product that ranks in at least one category in the top 100 selling. 75% of the bestsellers appear only in one category in the top 100. Some make it into more than one category's top 100. A small number of products make it into dozens of categories as bestsellers. The most frequent product made it into the top 100 of 84 categories. (Based on data collect in May 2022)