The impact of Amazon's merchant datasets on e-commerce competition

Amazon has been accused of copying designs and undercutting prices on products sold on its platform, including accessories and low-tech items like trunk organisers [1]. The company was also implicated in a Wall Street Journal investigation that accused Amazon employees of accessing data on competitors to develop its own products. Despite Amazon's policies against misusing nonpublic data, the company's founder Jeff Bezos could not guarantee that these policies were not violated. As Amazon expands into the consumer tech market, it has released a range of new devices that closely resemble preexisting products, including wearables and a smart thermostat. This has raised questions about Amazon's relationship with its competitors and its market power as both a sales platform and a consumer tech manufacturer. Regulators are reportedly keeping a close eye on the company's actions.

In today's competitive market, retailers face immense pressure to keep up with Amazon, the largest online marketplace in the world. Amazon's vast data collection and analysis capabilities give it a significant advantage in product development, pricing, and marketing strategies. To compete with Amazon, retailers must have access to comparable datasets and insights. However, creating such a dataset is costly and technically challenging, often outside a retailer's core competency.

This is where Bold Data comes in. Bold Data provides access to Amazon data from many countries, including data from hundreds of millions of product detail pages and billions of time-series entries for bestsellers. This data includes ranking, categories, pricing, and reviews and is critical for understanding the market and staying ahead of competitors. With access to this information, retailers can make informed decisions about product development, pricing strategies, and marketing efforts.

Many retailers lack the resources and technical expertise to create their own comparable datasets, making Bold Data a valuable service. Bold Data's data is collected, organised, and analysed by a team of experts and is available to retailers in an easy-to-use format. This allows retailers to focus on their core competencies, such as product development, category management, and marketing, without worrying about collecting and analysing data.

To succeed in today's market, retailers need comparable datasets and insights to Amazon. Bold Data provides access to this data, saving retailers time and resources and allowing them to focus on their core competencies. With Bold Data, retailers can make informed decisions about product development, pricing strategies, and marketing efforts and stay ahead of the competition.

Contact Bold Data at contact@bolddata.biz to learn more.

By Christian Prokopp, Founder of BoldData.org.

[1] Amazon Basics ripped off accessories, now Amazon is coming for gadgets