Amazon bestsellers are big data
May 18th, 2022
According to an adage, big data is anything too big for Excel, i.e. more than 1,048,576 rows. It is a bit cheek-in-tongue, but, as with many jokes, it is grounded in truth. Many business processes run on Excel to this day. That is an issue when analysing datasets like Amazon product data for valuable insight on pricing, production and supply planning, and new product or category development. Excel cannot load a single country's Amazon bestseller list. Even if you use more scalable systems, many will struggle to analyse the more comprehensive product catalogue, complex product and category relationships, or changes over time.